In 2010, 615 riders were killed or seriously injured on Greater London roads
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Right Gear Poll
You can do your bit to help reduce the risk of serious injury to those more vulnerable bike or scooter riders around you by following these few simple tips:
As a driver, have you ever 'Looked But Failed To See' an oncoming bike or scooter?
If the answer is 'yes' you are not alone: it is the biggest single contributory factor in collisions. A third of all crashes occur because the driver doesn't see the rider approaching despite the driver checking to make sure the way is clear.
One of the reasons is known as inattentional blindness - when we fail to perceive things that are in plain sight.